Author Archives: WYHSStormStyle

Interview with Instabraid

A social media sensation, Instabraid is the hottest new hairstyle Instagram account. The founders and bloggers, Sophie Rose (’14) and Shir Ben-Zikry were both students at WYHS! The duo was recently featured on Good Morning America, where the two had a chance to talk about their business and even show off some awesome braids they crafted themselves. We recently sat down with the creators to chat about the inception of Instabraid and where they see the account going in the future.

 

Did you have a predetermined goal when you created the account?

Ironically, no. We created the account completely as a joke, merely because we loved this account instablonde and thought it would be fun to create an account of our own. We got lucky, however, with our timing because we created our account just as Instagram was first starting, so we like to say that in a way we grew with Instagram.

What’s one tip you can give to an aspiring Instagrammer?

Patience. It’s never easy, and it never happens immediately. It took us a few months before even making popular page for the first time, but just know that once you do hit that certain point, Instagram is an amazing platform to take off. 

What was the hardest part of following through with your idea for Instabraid?

We would definitely say the hardest part was continuously posting. Our account isn’t an account that just posts a couple photos a week, we post a couple photos a day! Therefore, it obviously gets very tiring always coming up with unique captions, photos, and styles for our pictures.

What are your plans for Instabraid in the future?

Wow, this is a tough question. We have so many ideas on the table but at the moment are still trying to figure out which we want to intensely pursue. We are highly leaning toward advancing our website [instabraid.com], turning it into a more “blog-like” site with posts at least once a week.

How did you find a balance between creating a business and keeping up with school?

For some reason, this was never really a problem for us. We had a really good system down between the two of us and have always been very good at covering for one another whenever we need. When school got stressful and we both really needed to focus on our work, we would easily come to a mutual understanding that we would put instabraid on a short pause, obviously keeping up with our posts yet putting the business aspect on a temporary standstill.

Please tell us about your Good Morning America experience! How were you chosen? How did it feel to be featured on the show?

Our appearance on Good Morning America was an experience that we will truly never forget. It all began when the producer of the show contacted us via email asking if we would be interested in appearing on their show. We couldn’t believe it at first! Within just a few days, we booked our flights to New York and a week later we shared this unbelievable experience. We were so excited but also very nervous about the fact that we were going to be featured on live television. During our short stay of two days, we managed to film the recorded segment, hang out backstage at the Times Square Studios, meet different interesting people/celebrities, and tour the city. We had an incredible time and are so grateful for being given the chance to see our work in the media.

Check out some of our fave posts directly from @Instabraid!  

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– Shuli Mayer, Rachel Gittler

Adventures of a Fashion Intern

Storm Style: Where and when did you intern?

Emily Firestone: This summer I interned at Latitude Showroom NY which is a fashion showroom located in the fashion district of Manhattan. For the first four weeks, I was interning while also taking Business of Fashion courses at LIM College. For my last two weeks I interned full days.

SS: What exactly happens at a fashion showroom?

EF: A fashion showroom is pretty much a large room filled with organized racks of merchandise. The showroom represents different brands and clothing lines and the people who work in the showroom (called Account Executives) act as intermediaries between the designer and the buyers. Buyers make appointments to come to the showroom and the account executives present the buyers with different collections.

SS: What did you do on a day-to-day basis?

EF: Every day I did something different. Many days I was calling buyers of different retailers. I was often tasked with merchandising the different racks in the showroom to prepare for an appointment of buyers coming to make large orders. Throughout my time at the showroom, I was working on an individual project where I was researching different fashion bloggers based in New York City to try to promote the brands that the showroom represents. But each day included different adventures — some days I got to sit in on appointments and some days I got to dress the mannequins (which I always found to be so much fun!).

SS: What was it like living in NYC as a fashion intern?

EF: Interning in the fashion industry was pretty cool. Definitely a dream come true. I loved dressing up every day, dressing really fashion-forward. Seeing every step of the process, from when a garment is produced to when it hits the racks was astonishing. The intern life wasn’t as harsh as The Devil Wears Prada but it’s certainly not always glamorous.

SS: What did you learn from your experience interning at this showroom?

EF: I learned so much this summer! Being around people who work in the industry all the time, I picked up on different phrases and terms that the insiders use. I learned the right balance of professionalism and personality by observing the people around me! It was also really interesting to hear the stories of the different people I encountered and find out how they’ve gotten to where they are.

SS: In what ways did this inspire you in your pursuit of a career in fashion?

EF: Seeing the different jobs there are in the industry helped push me to where I want to be headed in my career in fashion. I aspire to be a fashion forecaster — which is someone who analyzes the high fashion runway shows, street fashion, and fashion history to predict the upcoming trends. But in order to succeed in any part of the industry, it is very important to understand all the different aspects of it.

SS: What would you suggest to other like-minded teenagers who want to start off in the fashion world?

EF: Well in my opinion, you’ve just got to start somewhere. If you can get to New York for an internship, begin your researching, emailing, and calling months in advance. You can try to get internships at major companies or publishers but also stay realistic and apply for smaller scale internships. At the showroom where I interned, the employees were so grateful to have me. The fashion industry relies on interns as extra sets of hands. Work hard and you will find an internship that’s right for you. If you can’t get to New York — or any other fashion capital filled with opportunities — get knowledgeable about the industry! Read articles, blogs, and magazines. That way, when the time comes for you to get a job in fashion, you will be well prepared. Like I said, you’ve got to start somewhere.

 

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DIY Fall 2014

I always seem to lose my earrings! And earring holders or hangers can be SO expensive! Here’s an easy and effective way to keep all your earrings in one place!

Everyone uses EOS, but the cool container is useless when the lip balm runs out. Simply scrape out the remaining balm and wash out the EOS container. After you’re done cleaning, just put all your earrings in the container. This is such a  cute and convenient way to store jewelry or fun trinkets.

Here are a few easy steps to create an awesome EOS Earring Holder:

Step 1: Finish your EOS lip balm

Step 2: Remove the star-shaped plastic inside the EOS container by cutting a wall around at the edges

Step 3: Place your remaining lip balm in a container to save leftover chunks if desired

Step 4: Rinse out the inside of your EOS lip balm holder

Step 5: Use a Sharpie to design and personalize the outside of your container

Step 6: Place earrings in the EOS container and Voila!

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– Shirin Khambalia, Sara Khambalia

Famous for Fedoras

As an English teacher, I expect students to ask me how to spell complicated words (sound it out) or for an extension on their essays (no), but hands down the question I get the most is:

Mrs. Hochner how many fedoras do you own???” 

I never know how to answer that question because the truth is, I have no idea. Counting my hats would be like you counting your shoes; a tedious task that would result in realizing that you do not actually wear half of them, and there is no fun in that.

Although now popular in mainstream culture, the term fedora was coined in a play that was first performed in 1882 and the hats were made popular by gangsters during the prohibition in the 1920s (yet another reason to love The Great Gatsby).

In places that have seasons (yes, I miss New York desperately), the leaves are changing, hot chocolate is being served, and hats are not only a trend but a necessity. A necessity that according to fabology happens to be “the answer to wind-blown hair/sweaty sheitel problems.”

Here in The Sunshine State we may not need to protect our frostbitten ears, but we have to deal with something potentially more dangerous: harmful sun rays. Shielding your face and eyes from the sun can help keep your skin looking fresh and healthy and prevent eye issues that can occur later on in life such as cataracts.

So the next time you leave your house remember to protect your skin with a cute fedora because you have nothing to lose. The worst thing that can happen is someone will think that you are me! 🙂

 

– Mrs. Hochner

Letter From the Editors

We happily invite you to enjoy our second edition of Storm Style! Summer is finally upon us, and we will not hesitate to call it our favorite season for so many reasons: rejuvenating days by the pool, exotic trips with family, unforgettable months in camp. We know how hard it might seem to balance modesty with summer style, but don’t fret! We’ve got you covered– literally!

This summer, explore your inner beach goddess by donning light, flowy fabrics and tropical, boldly colored prints. Check our favorite eyewear advice; we promise there’s a pair for every face shape! Cool down with healthy popsicles, detoxifying smoothies, and crisp iced teas. Don’t splurge on brand name pairs of flip flops you won’t end up wearing; instead, make your own!

We want to thank our incredible staff for pulling off this edition at the last minute and Mrs. Zisquit for making sure we actually accomplish what we aim to do.

We hope that you find yourself inspired by this issue and that we can help you balance trendy and tznius throughout your summer months! Enjoy your well-deserved break and stay stylish!

Your Editors-in-Chief,

-Daniella Cohen, Emily Firestone, Emma Harris

You Can ‘Do It

Are you stressing out trying to figure out which hairdos you want to rock this summer? Worry no more! This summer is all about effortless curls, killer braids, and sleek up-dos. Whether you’re tanning on the beach or refreshing your summer wardrobe at the mall, these easy dos will make you feel fierce and chic.
We all know that summer in Florida can get hot, so instead of increasing the temperature and spending time with your flat iron, try flaunting some beachy waves. For this look, simply spray some sea salt mist into your damp hair and sleep on it overnight. You will wake up the next morning ready to go out looking fabulous! During the summer, especially in Florida, frizz can become your constant friend. Let’s fight the frizz and display some breathtaking braids. Braids are a breeze to work with and they last all day. Try a fishtail, classic french, or even go wild with a four-stranded braid. Whichever you choose, people will definitely stop and stare at your hair glory.
For those lazy July days, we all love a classic up-do. Show off your luscious, long locks by putting your hair up in a super-high ponytail. You can even add a floral headband or perhaps a neon hair tie (extra points for working those summery trends!). For those of us with medium to short hair, buns are the way to go. Try a top knot to show that that you care–without caring too much. For some extra sassy flair, make a bow bun. A bow bun adds some elegance to your simple do.
This summer, explore with new styles and step out of your comfort zone. Remember–no one ever forgets the girl who’s original.
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Bonus: We found you a homemade recipe for sea salt spray, so there’s no need to purchase an expensive product!
– Combine 1 cup of warm water, 1 tsp of coconut oil, 1 tsp of sea salt, and 1/2 tsp of hair gel in an empty spray bottle. Spray it on damp, towel-dried hair, scrunch with your fingers, and voila! Gorgeous waves!
– Ariella Mamann & Eliana Loskove

Runway To Hallway

Sizzling Summer

Summer is all about being bright, lively, and loud. Here are a few ways to bring the dazzling runway styles to your closet without spending hundreds of dollars:

Bold and breezy Flowy Skirts are perfect for summer. We love these by Marimekko and Prabal Gurung.

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Screen Shot 2014-05-23 at 5.13.35 PMGet the look:      Screen Shot 2014-05-23 at 6.10.47 PM

Rose Love Skirt by MSGM $843  –> Tropical Pleated Midi Skirt by Forever 21 $22.80

Cat-Eye Sunglasses are super cool and so perfect for the harsh UV rays! Honoar and Dsquared2 showcased awesome pairs on the Summer 2014 Runway: 

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Northern Light Sunglasses by Karen Walker $250  –>  Spotted Cat-Eye Sunglasses by Forever 21 $7.80

In need of the perfect summer shoe? No problem- try Espadrilles! Chanel and Valentino did!

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Paris Lace Espadrille by Manebi $182  –>  Espadrilles by H&M $24.95

Everyone needs protection from the sun during camp hikes or long beach days. John Galliano and DKNY provide us with a fashionable way to save our scalps!

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J-crew Eyelet Baseball Cap $39.50  –>  Prairie Doll Straw Baseball Hat $12.80

Vibrant arm candy is in high demand this summer, especially on the Prada Runway… 

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Prada Jeweled Cuffs $1300  –>  Cuff Bracelet by H&M $12.95

 

 

Spec-tacular

Summer is finally here! So it’s time to take out everyone’s favorite accessory… sunglasses! Perfect for shielding your eyes as you spend countless hours under the sun at the pool or for matching your outfit when you hang out with friends, they’ll always keep you stylish and protected. Whether your face shape is square or oval, round or heart, there’s a perfect pair for you.

If your face is……

Heart: 

Use aviators as your sunglasses! You’ve already got killer cheekbones and a profound chin. The rounded bottom meets up perfectly with your cheekbones and accentuates them even more!

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Square: 

With a strong jaw line, your features are angular, so look for glasses that will soften your look. Retro glasses are your best friend! Vintage or modern, those round sunglasses will be a great statement with any summer outfit.

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Round:

Wayfarer sunglasses will compliment your face shape better than anything. The square shape of the frames will help make your face appear longer, while giving you the ability to rock an awesome ensemble.

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Oval: 

You’ve already got great proportions when it comes to your face shape, so most frames will work for you. However, be careful not to wear huge glasses because they will swallow your features and overpower your face. Cute cat-eye sunglasses and heart shaped frames will make you stand out in any crowd.

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– Jessica Shuman